www.alaskacampgrounds.net

 

 

 

STRATEGIC PLAN

THE ALASKA CAMPGROUND OWNERS ASSOCIATION

 

ACOA VISION OF WHERE THE ORGANIZATION IS GOING

The Alaska Campground Owners Association will lead the state RV park and campground industry, both commercial and public sector, to provide outdoor hospitality excellence to the camping public in Alaska.

THE MISSION OF ACOA

The mission of the Alaska Campground Owners Association is to promote the growth, prosperity, and profitability of its members' businesses and of the RV and camping industries as a whole.

OBJECTIVE 1

Promote the tourism industry in Alaska and market ACOA members to potential state tourists and campers to the maximum extent possible.

Strategies and tactics:

- Maintain a working relationship with Alaska Visitor Association, regional   tourism and marketing councils, and the Alaska Division of Tourism to promote camping in Alaska.

- Maintain a working relationship with state legislators to promote the interests of members in the state legislative process.

- Publish or update annually a printed marketing tool such as a directory or map that lists and promotes members' businesses, and distribute this tool to the maximum extent possible.

- Use the organization to maximize the exposure of members to national marketing tools available through the National ARVC organization.

OBJECTIVE 2

Maximize the income and minimize the expenses of ACOA members through education and forming alliances with local suppliers.

Strategies and tactics:

- Publish and distribute to members a quarterly newsletter, and to publish in the newsletter helpful articles and information necessary to make member operations more efficient.

- Promote the national Certified Park Operators program of education and training and afford all members the opportunity to enroll and participate in this program.

- Explore, promote, and establish strategic alliances with local suppliers to promote the suppliers' businesses and provide members discounted rates from these suppliers.

- Promote to members all discount buying opportunities with national suppliers offered through the National ARVC.

- Provide educational seminars and classes at the state convention and promote member attendance at the seminars provided by the National ARVC Convention.

OBJECTIVE 3

Maintain a sound and stable organization for members to rely on throughout the life of their business.

Strategies and tactics:

- Establish and carry out an annual membership drive to maintain a diverse and wide membership base in the organization.

- Maintain the state organization affiliation with the National ARVC organization.

- Appoint at least one member yearly as a delegate to the National ARVC Council of Delegates to maintain continuity with the National ARVC.

- Interview and hire as conditions permit an Executive or Administrative Director who will maintain continuity of administration through the yearly-elected Boards of Director and organization officers.

- Establish and maintain a member dues structure that provides adequate financing of organization activities at the lowest possible rate.

OBJECTIVE 4

Proactively influence government legislation and regulatory affairs relevant to the RV Park and campground industry, guard against unfair regulation, and fight against unfair competition.

Strategies and tactics:

- Maintain a strong liaison with state legislators.

- Establish, publish, and distribute to appropriate agencies papers that publicize ACOA positions on important issues.

- Solicit member inputs to identify potential unfair regulations and situations of unfair competition.

- Fight all levels of unfair competition by using state and local governmental agencies and procedures to level the playing field for all parties, especially in the areas of enforcing regulations and maintaining equal roadside signage.

OBJECTIVE 5

Increase the quality of camping experiences provided by members.

Strategies and tactics:

- Provide educational seminars at the annual convention.

- Promote attendance at the National ARVC Convention and educational seminars.

- Promote enrollment in the national Certified Park Operators program.

- Publish appropriate educational articles in the ACOA newsletter.

 

 
Alaska tourism is our business. Stay with a proud professional. Stay with an Alaska Campground Owner’s Association Member.

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Look for this ACOA logo to ensure the camping experience of a lifetime.

 
 

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